Andersen Windows and Doors launches multimillion-dollar rebranding effort

Its first in a decade, the campaign includes a new logo, tagline and ads across TV, radio and social media.

Andersen Windows & Doors is launching a multimillion-dollar marketing campaign as part of its first rebranding effort in a decade.

The Bayport-based company’s new logo, tagline and ad campaign are designed to refresh the brand and better reach homeowners and celebrate their stories, officials announced Wednesday.

The campaign includes ads on TV, radio and social media including Facebook, LinkedIn and Instagram. The advertisements will feature inspiring stories of homeowners enjoying the moments they create inside their homes through the lens of their Andersen windows and doors, officials said.

This series of ads will differ greatly than an older set of Andersen ads from 2018 that featured the tradesmen and builders who traditionally install the windows and door products, officials said.

For example, the first of the ads hit YouTube on Wednesday, featuring a little girl playing with a dollhouse that had many rooms, including one sad room with no window. The commercial shows the girl running to get her mom and some tools. She soon cuts a new glowing window into the dollhouse as happy music plays in the background.

That and other ads begin running in other venues nationwide in April with the new Andersen logo.

The updated logo flaunts the company’s historic orange and black triangles but rearranges them to create an upward facing “shield” or triangle. In Greek, the shape symbolizes an “opening” or “doorway” and strength, said Chief Marketing Officer Annie Zipfel during a phone interview.

She said the new design eliminated the letters AW from the logo, because the company does so much more than just make Andersen Windows. Lastly, the refreshed logo adopts the tagline, “Andersen Windows & Doors. Love the life you see.”

Excerpts from a Star Tribune Article 2/12/2020 by Dee DePass

New Andersen Windows logo and tagline

Andersen Named 2019 ENERGY STAR® Partner of the Year – Sustained Excellence

Andersen Corporation, including its subsidiaries, has been named a 2019 ENERGY STAR® Partner of the Year – Sustained Excellence Award winner. The Sustained Excellence Award is the highest honor given by ENERGY STAR for continued leadership in protecting the environment through superior energy efficiency achievements. Andersen will be recognized by the U.S. Environmental Protection Agency and the U.S. Department of Energy in Washington, D.C. on April 11, 2019.

“As one of the largest window and door manufacturers in North America, it is our responsibility to produce durable products that help reduce energy consumption and emissions, lower utility costs, and improve personal health and well-being,” said Jay Lund, chairman and CEO of Andersen Corporation. “We are proud to have been named a 2019 ENERGY STAR® Partner of the Year – Sustained Excellence Award winner and continue our partnership with the ENERGY STAR program, a trusted symbol of energy efficiency.”

Andersen has been an ENERGY STAR® partner since the Windows program began in 1998 and was the first window manufacturer awarded the ENERGY STAR National Window Partner of the Year in 1999. This is Andersen’s fifth Sustained Excellence Award and the tenth time the company has been recognized by the ENERGY STAR program.

“Our customers trust Andersen for beautiful, enduring, high-performing windows and doors that also offer the highest standards of energy efficiency,” said Annie Zipfel, Andersen Corporation’s senior vice president and chief marketing officer. “We are proud to align with the EPA and the ENERGY STAR program to help customers choose energy efficient products and continue to build awareness for the importance of energy efficiency.”

The highest honor among ENERGY STAR Awards is the ENERGY STAR Partner of the Year—Sustained Excellence Award. EPA presents the Sustained Excellence Award to partners that have already received ENERGY STAR Partner of the Year recognition for a minimum of two consecutive years and have gone above and beyond the criteria needed to qualify for recognition. Winners hail from small, family-owned businesses to Fortune 500 organizations – representing energy-efficient products, services, new homes, and buildings in the commercial, industrial, and public sectors.

“I applaud the 2019 ENERGY STAR Award Winners,” said EPA Assistant Administrator for Air and Radiation Bill Wehrum. “Their innovation and leadership enhance America’s economic competitiveness. Reducing costly energy waste improves air quality and public health while protecting the environment.”

Additionally, Andersen is committed to reducing energy use across its operations. The company has an enterprise goal to reduce its energy use by 20 percent by 2020, using 2013 as a baseline.

ENERGY STAR® is the government-backed symbol for energy efficiency, providing simple, credible, and unbiased information that consumers and businesses rely on to make well-informed decisions.

Thousands of industrial, commercial, utility, state, and local organizations—including more than 40 percent of the Fortune 500®—rely on their partnership with the U.S. Environmental Protection Agency (EPA) to deliver cost-saving energy efficiency solutions. Since 1992, ENERGY STAR and its partners helped save American families and businesses nearly 4 trillion kilowatt-hours of electricity and associated reductions of over 3 billion metric tons of greenhouse gases. In 2017 alone, ENERGY STAR and its partners helped Americans save $30 billion in energy costs.

Limited Time Savings on Fullview Retractable Screen Storm Doors

Ask us about the limited time special offer!  Saving are available on both the 8 Series and 6 Series Andersen® Screen Storm Doors.   This offer is for a limited time on orders placed between April 16th and May 14th, 2019. Call us today for details!  320-259-1679.


Save now on a NEW LuminAire® Single Retractable Screen Door

Retractable Screen Door Spring Promotion

March 28-May 9, 2019

Fresh air at your fingertips!  Add ventilation without changing the look of an entryway,  The Andersen® LuminAire® Retractable Screen Door disappears when not in use and easily engages to allow fresh air in.

Save 7% on orders placed March 28th through May 9th, 2019.  A promo code is needed when placing the order.  Call Heartland Glass (320) 259-1679 now for details!

Insect Screen Change for 100 Series Casement/Awning Windows

Andersen is pleased to announce an improved insect screen design for 100 Series casement and awning
products. Inspired by the 400 Series insect screen design, we will be incorporating a roll-formed
aluminum screen frame that provides for tighter screen cloth appearance.

Replacement components
The new casement insect screen leverages the same screen cloth and is similar in appearance to the
current insect screen. New casement and awning insect screens can be identified by close examination
of the wing blade (see images below). In most instances, the new insect screen will be a viable substitute
for the current insect screen (“backward compatible”). The current insect screen design will remain
available as needed through a special product request (SPR).

Insect Screen Design
Insect Screen Design

Andersen® LuminAire® Retractable Screen Door

Andersen is pleased to announce the launch of the Andersen® LuminAire® Retractable Screen Door featuring the SlideAway® insect screen system that disappears when not in use. The sleek profile of the LuminAire retractable screen door integrates seamlessly with entryway providing customers convenient ventilation without changing the look of their entryway. This retractable screen door is available in three popular colors, includes options for both single and double hinged doors and installs in three easy steps.


Easily Hidden

SlideAway® insect screen system designed to disappear

when not in use

• Easy to Use

Quiet, controlled operation for smooth, reliable


• Easy to Install

Installs in 3 easy steps and requires only basic tools and

no cutting

• Easy Light and Ventilation

Brings in natural light and ventilation on demand

For additional information please contact Heartland Glass at 320-259-1679.